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A brief movie, a part of a worldwide marketing campaign to advertise the Grand Tour of Switzerland, now options Roger Federer and Anne Hathaway. In addition to the movie, totally different promotional supplies will likely be used beneath the slogan “I need the roadtrip of a lifetime. I need Switzerland.”
The tennis star is selling the Grand Tour of Switzerland. The world model ambassador of Switzerland Tourism stars within the newest movie of the tourism advertising and marketing organisation.
Switzerland Tourism triggered a worldwide sensation a yr in the past with a movie starring Roger Federer – flanked by Oscar award winner Robert De Niro. What stays in reminiscence is that within the movie, Federer’s dream of a characteristic movie about Switzerland, failed. The cancellation on the time got here from De Niro himself, who felt Switzerland lacked “drama”. The movie was seen properly over 100 million instances around the globe and grew to become one of many ten most profitable commercials of 2021.
The variety of Switzerland’s nature will likely be showcased alongside the Grand Tour of Switzerland, an unforgettable street journey filled with the most effective of Switzerland. Naturally, this street journey can be loved very sustainably by travelling in an electrical automobile, as the entire tour is absolutely electrified. To make the journey much more memorable, Roger Federer would be the official information on the primary street journey of the Alps and will current his private favorite routes on a corresponding web site.
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